Wednesday, September 1, 2010

Proj1 Copywriting

ITC Bookman was designed in 1975 by Edward Benguiat. He was born Ephram Edward Benguiat in 1927, in Brooklyn, New York. At a young age he had a promising career as a jazz percussionist. After serving in the Air Corp, he realized that he didn’t want to still be playing bar mitzvah’s as an old man, so he used his GI money to enroll in college, studying to be an illustrator. Now a profound typeface designer he has over 600 typeface to his credit including ITC Tiffany, ITC Panache and ITC Benguiat.
ITC Bookman was designed for International Typeface Corporation (ITC). Benguiat designed a full family of four weight as well as complementary cursive designs. He also drew a suite of swash and alternate characters for each of the members of the family. This version was created to add a large x-height and moderate stroke contrast to improve legibility.

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