Project 2

The Cake Artist Studio, Champaign IL

The Cake Artist Studio is a locally owned business, in Champaign, Il. After returning to her hometown, Ashley Roderick opened The Cake Artist Studio in 2001, since she has made over 1400 wedding cakes and numerous birthday and special occasion cakes. Well know for her experienced craftsmanship and numerous metals for her outstanding work, The Cake Artist Studio’s head pastry chef and owner has been name one of Central Illinois foremost cake designers.

Hey I found this cool webpage when looking for successful logo it has hidden secrets inside Famous Corporate logos. I thought it was neat check it out if you have time!

website: http://globolstaff.com/hidden-secrets-of-10-famous-corporate-logos.html

Our next project is type logos, so I thought this was appropriate. I really like the energy the logo gives off it kinda has a mysterious feel to it. I'm not sure what type face this is, I looked through a lot but couldn't find one that match exactly. I also like the bold color choice.

I really enjoy all poster whether its movie, band, or advertisment. What attracted me to this one was the bold contrast between the colors. First it was the red splattered circle that caught my eye as the focal point, then it was the Helvetica typeface. Helvetica is frequently used everywhere, so I've come to start recognizing it easily. In the poster I also liked the vertical arrangement of the text and it reading from the left to the right side of the poster kinda gives you a feeling that the movie is going to be a bit unpredictable and chaotic.

When looking for different idea's for this poster I came across of interesting one's, yet I think Avant Garde was my favorite. They have a wide variety of advertisments, movie posters, and band fliers. I thought the relationship with the image and the font was interesting. At first it was the image that caught my eye then I read the slogan and thought it was quite humorous.

Proj1 Copywriting

ITC Bookman was designed in 1975 by Edward Benguiat. He was born Ephram Edward Benguiat in 1927, in Brooklyn, New York. At a young age he had a promising career as a jazz percussionist. After serving in the Air Corp, he realized that he didn’t want to still be playing bar mitzvah’s as an old man, so he used his GI money to enroll in college, studying to be an illustrator. Now a profound typeface designer he has over 600 typeface to his credit including ITC Tiffany, ITC Panache and ITC Benguiat.
ITC Bookman was designed for International Typeface Corporation (ITC). Benguiat designed a full family of four weight as well as complementary cursive designs. He also drew a suite of swash and alternate characters for each of the members of the family. This version was created to add a large x-height and moderate stroke contrast to improve legibility.